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Introducing alcohol at Migros was a high-risk move that threatened a massive backlash. By letting the customers vote, we turned a potential shitstorm into a democratic celebration of the brand. This radical "Brand Purpose" in action not only strengthened trust but created the second most successful non-alcoholic beer in Switzerland.

The Telekom lacked a relevant offer for Gen Z – a problem that advertising alone couldn't fix. Instead of a campaign, we developed a completely new product tailored to the needs of a younger generation. The result: A successful entry into a crucial target group and a new, sustainable revenue stream.

To build trust, a brand must speak with one voice. For Nestlé, we cleaned up and systematized the communication landscape, moving from a fragmented approach to a single, coherent brand story. By orchestrating all touchpoints, we turned reputation from a reactive topic into a strategic system that drives long-term value.

A Creative Platform Built to Grow With Every Campaign. Need a holiday? Need Switzerland. With a budget far smaller than the competition, the answer was a recurring creative format: Federer meets an international star, they try to film a Swiss commercial together, and it charmingly falls apart. A one-off deal became a self-renewing platform of viral short films.Maximum brand capital, minimum spend, and five campaigns each the most successful advertising film in Swiss history.